Pulse is an epic combination of Marketing Automation and Healthcare CRM.
Pulse allows users to engage with their target market on an up-close-and-personal level. You see, the days of "spray and pray"—indiscriminately delivering the same engagement cadence to an entire list—are long over. Pulse is all about marketing to each of your customers individually, based on a one-of-a-kind predictive model. No doubt about it.
It's the high-functioning brain behind all of our marketing efforts. Need more evidence? Just consider the uber-efficient segmenting function within Pulse. By combining targets that have like tendencies, you can integrate them into a campaign that caters to their preferred channel of contact, ideal time to connect and relevant content. It all adds up to ZERO WASTE. Isn't it time to get your Pulse on?
Looking To Market Smarter?
We built Pulse because healthcare needed a marketing automation platform that spoke to healthcare – not some off the rack general solution that applies to every industry. Pulse was created by people that understand the small window and highly targeted approach required to reach a patient or physician. Best of all, it’s custom built so no two Pulses are the same.
HCP's are hard to reach. On average, a healthcare location receives 2,900 messages on a daily basis. The majority of these communications fall flat because marketers are not speaking to their targets how they want to be spoken to. Approximately 80% of an HCP's marketing journey is now self-directed, with 87% of the market yearning for a meaningful relationship with a brand.
The ability to reach out to HCPs and patients alike when they are available, via the channel they prefer, with content that is of interest to them. Typically, we reach out to thousands of different HCPs/patents with the same strategy. This is why so many of our customers are non-responsive to our outreach. Marketing now needs to be conducted on an individual basis in order to be effective.
Increased engagement of targets with zero waste. Marketing campaigns will be conducted in an intelligent, effective manner based on proven historical data that translates into a predictive model. Elimination of unnecessary costs, and increased ROI that is easily measurable.
“You won’t find a better company than InTouchMD – whether you’re buying data, or performing an outreach campaign. They shatter standards. ”
Angelo C Ogilvy CommonHealth
“InTouchMD handled our inbound calls for a new initiative with absolute precision. Their agents were beyond professional and informed.”
Kelly K Aetna
“InTouchMD provided us with data and communications solutions that enabled us to effectively reach our targets, providing strategic guidance and true partnership throughout the process.”